With more than 20 years of experience in digital marketing & management, Philippe JEAN-BAPTISTE has gained a strong background and expertise in business administration, strategy, marketing, and e-business including the definition of B2B and B2C marketing strategies, creation of multichannel communication plans, segmentation, client development and loyalty, optimization of logistics and purchasing.

Philippe JEAN-BAPTISTE Managing Director

Senior Consultant - Partner


Top & Win Consuting - Paris / France - Chicago & New-York / USA

  • Digital Communication Plan and Sales Development Plan

  • Marketing Plan and Web Traffic Acquisition

  • Product Market Fit and Value Proposition

  • Definition of the Business Model and Business Plan

  • Business process review and optimization, Customer-centric Operating Model

Award-winning Author


Eyrolles - Paris / France

Les Echos - Paris / France

Nathan - Paris / France

Managing Director

2017 - 2020

Onedirect - Perpignan / France

  • Managed operations, human resources, financial accounting (100 people - Turn Over 30M€)

  • Participation in the merge of Onedirect with Alliance Tel.

  • Digital Transformation.

Business Unit Director

2012 - 2016

ABIX (DCC Group) - Neuilly-sur-Seine / France

  • Defined and implemented a new strategy and renewed the business model (Net Operating income : -64K€ -> =170K€)

  • Managed operations, human ressources, financial accounting (20 people - Turn Over : 6.5M€)

  • Implemented a multichannel marketing strategy (ROI: -9% -> 73%) and redefined the sales strategy

  • Restructured lines to eliminate cash drains and increase overall revenue

  • Established employee operations guidelines to standardize procedures

  • Reorganized purchasing and the supply chain : created a trading structure in Taiwan, optimized logistics and stocking (investing €500K)

  • Produced monthly share-holder reports

Chief Marketing Officer (CMO)

& Chief Digital Officer (CDO)

2006 - 2016

Exertis (DCC Group) - Mantes / France

  • Member of the executive committee

  • Defined the sales and marketing strategy for the entire group. Defined strategy for all the subsidiary (M&A : MCAD for France, F+W for Germany (Net Income : +65%), TACM for Taiwan)

  • Developed the digital skills of all entities (content, lead generation, growth hacking, nurturing...)

  • Deployed tools (Datamining, BI...) fo all entities and combined databases.

  • Created the marketing department, defined and implement the marketing policy
    (Budget 200K€ -> 2M€)

  • Optimized retention levels (80% -> 86%)

  • Doubled client numbers (11.000 clients -> 22.500 clients)

  • Segmented territories and customers (Distributors / Transformers)

  • Built a multichannel approach and client loyalty tools (CRM / BI)

  • Implemented the reseller monitoring policy: dedicated catalogues, merchandising tools, professional guides and co-branded Internet sites

Head of Marketing

1997 - 2005

Systemax group (Inmac - Wstore - Misco) - Roissy-en-France / France

  • Re-energized BU Sales (61M€ -> 106M€)

  • Developed a range of Inmac own Brand high margin products (Turn Over 400K€ -> 5M€)

  • Managed a team of 3 products managers and 3 purchasers

  • Managed the product range, analyses and negotiated promotions, monitored product life cycles and searched for substitutes

  • Prepared monthly, quaterly, bi-annual and annual reports

  • Defined the strategy and marketing tools : Apple Expo, PR, emailings...

  • Turned round Macintosh Activity: profitable within 18 months and turn over more than doubled
    in 2 years (13M€ -> 28M€)

  • Analyzed current products and markets, re-centred activity on key markets: education and media

  • Completely restructured macintosh sales and macintosh marketing: brought in new segmentation, new targets, a new sales structure and a new product offering.

  • Completely restructured sales and marketing : brought in new segmentation, new targets, a new sales structure and a new product offering.

Product Manager


Atlog (Sogelink Group) - Rouen / France

  • Responsible for communications and marketing

Product Manager Assistant


Olivetti (Telecom Italia Group) - Puteaux / France

  • In charge of developing direct sales.

Philippe JEAN-BAPTISTE Directeur Général

"In looking for people to hire, look for three qualities: integrity, intelligence and energy.

And if they don't have the first, the other two will kill you."

Warren Buffett

CV Philippe JEAN-BAPTISTE 2020

Curriculum Vitae Français de Philippe JEAN-BAPTISTE

Resume US Philippe JEAN-BAPTISTE 2020

Resume of Philippe JEAN-BAPTISTE